Reading Passage 3
You should spend about 20 minutes on Questions 27–40, which are based on the passage below.
The psychology of first impressions
We like to think that we judge other people carefully, weighing the evidence before making up our minds. In reality, we do nothing of the sort. Shown the face of a stranger, we form an impression of them — trustworthy or shifty, warm or cold, competent or foolish — within a fraction of a second, long before we have exchanged a single word. And, for better or worse, we then act on these lightning judgements.
Just how fast this happens was revealed by the psychologist Naomi Blake, whose research on what she calls ‘thin slices’ of behaviour has become well known. In one series of studies, people were shown photographs of faces for only a tenth of a second and asked to rate them for qualities such as trustworthiness. Their snap judgements turned out to match, almost exactly, the judgements of other people who were given as long as they liked to decide. Extra time, Blake found, did not change people's opinions; it merely made them more confident that they were right.
One of the most powerful forces shaping these first impressions is what psychologists call the ‘halo effect’. According to Professor Ravi Menon, who has studied it for many years, a single striking quality in a person tends to colour our view of all their other qualities, even ones it has nothing to do with. Physically attractive people, for example, are routinely judged to be more intelligent, more honest and more capable than others, simply because they are good-looking. There is, of course, no real reason why beauty should go hand in hand with honesty, yet the impression is remarkably hard to resist.
Are first impressions ever accurate? Sometimes, yes. People can read certain emotions and even some personality traits at rates a little better than chance, and a quick judgement is not always a wrong one. But Menon warns that the accuracy of first impressions is routinely exaggerated. Much of what we ‘see’ in a stranger's face is in fact supplied by our own expectations and stereotypes, and by our mood at the moment we happen to be looking. A tired or anxious observer will read the very same face quite differently from a relaxed one.
What makes first impressions so important is that they are remarkably difficult to shift. Here the work of Dr Clara Obi is revealing. Once we have decided what someone is like, she has shown, we tend to notice and remember everything that fits our impression, while explaining away or simply forgetting anything that does not. A person we have judged to be unfriendly will be seen as cold even when they are being perfectly pleasant. Through this ‘confirmation bias’, a first impression tends to reinforce itself, so that a poor start can be extraordinarily hard to recover from.
The consequences reach far beyond the awkwardness of a bad introduction. Studies of job interviews suggest that many are effectively decided in the first few seconds, before the candidate has said anything of substance. In the courtroom, the faces of defendants have been found to influence the way they are judged. Even doctors and teachers, who ought to know better, are not immune. In each of these settings, decisions that should rest on careful evidence are quietly shaped by impressions formed in an instant.
It is worth pausing on how strange this is. We would never accept a court verdict reached in half a second, or a medical diagnosis made before the patient had even spoken. Yet in countless everyday situations we allow exactly such snap judgements to guide us, rarely stopping to ask whether the confident feeling of ‘knowing’ someone at a glance has any basis in fact. That confidence, as Blake's work shows, is often an illusion.
Can we do any better? None of the researchers believes that we can stop forming first impressions; the habit is far too deeply rooted for that. But we can, they suggest, learn to hold our judgements more loosely. Being aware that the halo effect exists, slowing down before we decide, and deliberately looking for evidence that might prove us wrong can all help to loosen the grip of that first, instant verdict. As Blake puts it, we cannot help the impression that forms in the first tenth of a second — but we can choose how much to trust it.